Digital Marketing Instructor/Trainer

We are seeking a highly experienced and knowledgeable Digital Marketing Instructor/Trainer to educate students/professionals on core digital marketing disciplines with a strong focus on practical application across major platforms and tools.

Key Responsibilities:

• Curriculum Delivery: Develop and deliver high-quality training sessions, workshops, and courses covering all core digital marketing domains.

• Paid Advertising: Provide expert instruction and practical training on managing and optimizing campaigns across:

  • Google Ads (Search, Display, Video, Shopping): Setting up campaigns, keyword research, bidding strategies, and performance analysis.

  • Meta Ads (Facebook & Instagram): Targeting, ad creative best practices, campaign structure, and funnel optimization.

• Search Engine Optimization (SEO): Teach fundamental to advanced SEO techniques, including technical SEO, on-page optimization, link building, and performance monitoring.

• Analytics & Tracking:

  • Provide in-depth training on Google Analytics 4 (GA4) for tracking, reporting, and interpreting user behavior and campaign performance.

  • Instruct on the implementation and use of Google Tag Manager (GTM) for efficient deployment of tracking codes and pixels.

• Content Strategy: Teach principles of effective digital content marketing, including audience analysis, content creation planning, and performance measurement.

• Platform Management: Instruct on the practical use and management of essential digital platforms:

  • CMS (Content Management Systems): Training on common platforms like WordPress, including design, functionality, and SEO considerations.

  • CRM (Customer Relationship Management): Explaining the role of CRM systems (e.g., Salesforce, HubSpot) in a digital marketing strategy, including lead management and automation.

• Assessment and Feedback: Create and administer assignments, projects, and examinations to assess student comprehension and provide constructive feedback.

• Industry Trends: Keep the curriculum updated with the latest changes in platform algorithms, tool functionalities (e.g., GA4 updates), and industry best practices.